PinnedMember-onlyWhat Tinder Tells You About Behavioural ScienceHere are 4 concepts to bear in mind the next time you’re tempted to swipe Rory Sutherland recently said at an event, meeting his partner before the rise of online dating was like getting the last helicopter out of Saigon. It’s a point of view that many can understand. Whether…Life Lessons4 min read
Published in Curious·PinnedMember-onlyMarvel’s Secrets of StorytellingHow did Marvel become a marvel? How did Marvel become a marvel? After the success of Superman, there were many comic book writers and artists who hated their jobs. Again and again, they were asked to create all-American heroes who thumped the bad guy and never suffered acne. …Writing4 min read
Published in Curious·PinnedMember-onlyTime — Is There a Way to Gain More for What You Want?Can we make work work for us? — Have you ever thought this meeting could have been an email? My first job involved spending at least 5 hours of the day in meetings. Although the average time an individual can fully concentrate in a meeting is 13 minutes, the ‘urgent’ priorities my former boss set in the rapidly…Mwc Work9 min read
7 hours agoMember-onlyThe Most Important Copywriting Books You Need to ReadThese 7 books will start you on a remarkable journey The average person is bombarded with over 2,200 marketing messages a day, a number only due to rise in the digital age, so how do you make your writing stand out? As Picasso said, “Learn the rules like a pro…Copywriting4 min read
Jul 29Member-onlyWhere Storytelling and Data MeetAs Nietzsche said there are no facts only interpretations Why is it that 2 hours at the cinema is a pleasure, but 2 hours watching PowerPoint is torture? Frankly, it’s down to neuroscience. Data alone only activates two areas of the brain: Wernicke’s area, which deals with language comprehension, and…Storytelling2 min read
Published in DataDrivenInvestor·Jul 24Member-only3 Ways To Bring Creativity Into Your ManagementWhen all men think alike, no one thinks very much. Nothing inspires uniformity like the supposed prioritisation of creativity. I was at an event recently where diverse companies, senior managers and business plans had all managed to generate remarkably similar soundbites. A fellow attendee created a bingo card with the…Work3 min read
Published in DataDrivenInvestor·Jul 15Member-onlyHow to Make Money with Only PlansMoney can’t buy happiness, but it lets you choose your own form of misery James Arthur Baldwin made this canny observation about money: “Money…was exactly like sex, you thought of nothing else if you didn’t have it and thought of other things if you did.” …Money4 min read
Jul 8Member-onlyThe Importance of Copywriting in a BusinessPowerful communication can change everything If you want to know the power of words, look to Vladimir Lenin. So fearful were the German government of his ideas, his safe passage to Russia was guaranteed only on the proviso that he travelled in a specially sealed train. The German government understood…Writing2 min read
Published in ILLUMINATION·Jun 24Member-onlyWisdom From the Stoics That Will Make You Feel 10% Better TodayHow do you make sense of the madness of modern life? — Growing up if you’d asked me who Marcus Aurelius was, I’d have replied he didn’t get much screen time in Gladiator. Yet, like so many when Covid changed our world, I turned to the wisdom of the ancients to make sense of the madness of modern life. Stoicism especially provided…Stoicism2 min read
Published in DataDrivenInvestor·Jun 19Member-onlyThe Importance of Creativity in BusinessThe opposite of a good idea can be another good idea As Ursula K. Le Guin said: “The creative adult is the child that has survived” and shockingly the data supports her point. In 1968 the social scientist George Land carried out an unusual experiment. He gave a NASA creativity…Creativity4 min read
