What Tinder Tells You About Behavioural Science

Aliza Rosenfelder
4 min readMay 27, 2022

Here are 4 concepts to bear in mind the next time you’re tempted to swipe

Rory Sutherland recently said at an event, meeting his partner before the rise of online dating was like getting the last helicopter out of Saigon. It’s a point of view that many can understand.

Whether you love them or loathe them, dating apps have irrevocably changed the society we…