What Tinder Tells You About Behavioural Science

Here are 4 concepts to bear in mind the next time you’re tempted to swipe

Rory Sutherland recently said at an event, meeting his partner before the rise of online dating was like getting the last helicopter out of Saigon. It’s a point of view that many can understand.

Whether you love them or loathe them, dating apps have irrevocably changed the society we live in. Instead of meeting someone through friends, at the workplace or even swing dancing — the majority of us now meet our partners online.

However, as E.O. Wilson said “We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” If you gave Ted Bundy a Tinder profile, he could manage to find a few decent photos and some reasonable responses to the prompts offered.

The removal of the traditional social context in which you meet your significant other has shown one thing: The sheer level of bs (behavioural science) you face when encountering strangers on the internet.

On that note, here are 4 concepts to bear in mind the next time you’re tempted to swipe:

- Paradox of Choice

Online dating is a candy store to some. On Tinder the top 78% of women are competing for the top 20% of men. If you’re lucky enough to…